Event marketing as an effective advertising for any business
Earlier low-budget audio clips on the radio ormottled ads at stops were the main marketing moves of companies attracting new customers. Now everything has changed - advertising has tremendous opportunities. Almost every month in the advertising market there are new developments of media and content. The manufacturer uses a wide variety of technologies to widely recognize and increase consumer demand for its products.
The market of goods and services is overcrowded, and every day the producers are becoming
Event marketing includes presentations, corporate parties, promotions, fairs, charity events, holidays and so on.
BTL technology - direct contact with the consumer. This method allows you to establish a "dialogue" of the company and the potential buyer, push it to make a purchase.
One of the most effective areas of BTLEvent marketing, or event-event is considered. These marketing moves promote not only the goods, but the company itself. Large companies that take care of their image regularly hold such actions.
Event marketing almost always raisessale, and also forms loyalty to the target audience. These events allow the consumer to touch the product, learn more about its production and about the brand. Also at such meetings, the buyer feels care about himself, about his needs, which also becomes a plus for the manufacturer.
Event marketing will always havesocial character. These projects can be broadly focused and have several founders and sponsors, as well as attract a large number of potential customers.
For successful event marketing, you need to clearlyselect the venue, staff or facilitator, as well as the target audience. The organizer of the event should be not only a savvy showman, but also a competent marketer and, of course, a creative advertiser.
To event marketing helped to getthe expected response of consumers, it is necessary to clearly understand its purpose - increasing loyalty or selling the product. The company should clearly understand what proportion of the budget should be spent for such an event.
As an example, one of the mostbright events, which was organized by SONY in the far nineties, when the first mobile phone appeared on the shelves of stores. The manufacturing company hired hundreds of actors who were walking around at nightclubs. They got to know different people and flirted with them. During the conversation, the actor had a phone ringing. Of course, this was just that new mobile device. After this action, phone sales have grown several times, the brand has become more recognizable, because everyone was talking about strange acquaintances and an amazing "mobile phone."
Marketing activities can have different budgets. However, the most important thing in actions is creativity. The organizer of events should think more broadly the standard forms of advertising campaigns.
In history you can find a huge amountexamples of large-budgetary actions that were disastrous, and in contrast to high cost it is possible to put low-budget, but interesting and vivid measures, followed by a dynamic increase in consumer loyalty.